Every year, 12th December is celebrated as Retail Employees’ Day (RED), to bring the retail employees into focus and thank them for their untiring efforts. This initiative is conceptualized by TRRAIN (Trust for Retailers & Retail Associates of India) & supported by RAI (Retailers Association of India) in India.
It is an attempt to encourage employers as well as customers to recognize the efforts of retail associates across the country. The day aims at creating awareness and empathy for their jobs and lives and the significant role they play in the lives of the customer.
Since its inception in 2011, more than 300 retailers and 70 shopping centers across India have come together to thank their employees on this day. With over two million people celebrating it, this initiative by TRRAIN has seen tremendous success.
In 2013, Retail Employees’ Day inspired Boyner Group in Turkey to celebrate the day with its 12000 employees leading the entire country to take up the celebrations in 2014. About 2 million people from the Turkey retail industry celebrated Retail Employees Day, making this simple idea a truly global phenomenon.
The buzz around Retail Employees’ Day reached newer heights in 2015 with recognition received from the ministries of central and state governments of India. A letter from the Prime Minister of India Shri Narendra Modi ji congratulating ?TRRAIN & ?the Indian retail industry on this joyous occasion added tremendous momentum to the day.
The event also received support from brand ambassadors across multiple brands. Top celebrities from the Indian film Industry & the Indian cricket team took to social media to thank all the retail associates on RED.
About TRRAIN: (Trust for Retailers and Retail Associates of India)
TRRAIN is a public charitable trust formed by Mr. B.S. Nagesh, with the vision of empowering people in retail. The trust works towards achieving immediate and lasting change in the lives of both retailers and retail associates across India.
AboutRAI: (Retailers Association of India)
RAI is the unified voice of Indian retailers. RAI works with all the stakeholders for creating the right environment for the growth of the modern retail industry in India.
Trust for Retailers and Retail Associates of India (TRRAIN): TRRAIN was formed in 2011 by Mr B. S. Nagesh, with the vision of Empowering People in Retail. The trust works towards achieving immediate and lasting change in the lives of both Retailers and Retail Associates across India. TRRAIN is committed to upgrading the lives of People in Retail, both at work and at home.